The Story Behind AUC Store
Built from real-world experience, not just theory.
Tarush Kumar
Founder & CEO, AUC Smart Services Pvt Ltd
Tarush Kumar is a tech entrepreneur from Dehradun with 6+ years of hands-on experience in tech. At Xpert Communication, he mastered hardware repair, custom PC building, and customer service. He worked at QDIGI Services (a Samsung Service Centre) managing the Samsung GSPN portal, and as Store Manager at HP World he saw firsthand how local businesses struggled with online visibility despite offering excellent products.
That gap became the foundation of AUC Store. Today, as Founder & CEO of AUC Smart Services Pvt Ltd, he is building a platform so every local business, seller, engineer, and freelancer gets a fair digital presence through a single verified Store ID.
"Innovation begins when problems become opportunities."
- Tarush Kumar, Founder of AUC Store
Experience Journey
One Platform, Five User Types
Whether you're a buyer, seller, engineer, freelancer, or influencer - AUC Store has a dedicated ecosystem built just for you.
Customers
- Buy products & services
- Request quotations
- Join auctions
- Hire professionals
- Track orders & services
- Purchase AMC plans
Sellers
- Create Store ID
- Sell products & services
- Receive leads
- Manage logistics
- Receive quotations
- Run auctions
Engineers
- Create Engineer Store ID
- Bid on service jobs
- Provide repair services
- Generate estimates
- Order spare parts
- Build verified profile
Freelancers
- Create Professional Store ID
- Offer digital services
- Receive projects
- Bid on requirements
- Build portfolio
- Get paid securely
Influencers
- Create Influencer Store ID
- Promote products & services
- Earn commissions
- Recommend businesses
- Track affiliate income
- Build follower audience
Your Business Lives in a Single Store ID
Every user on AUC Store gets a unique Store ID that acts as their online store, business profile, portfolio, lead collection system, and verified identity all in one place.
Brands, tech creators, and influencers can claim their own Store ID
Everything in One Ecosystem
AUC Store is a complete commerce operating system - not just a shop.
Product Marketplace
Buy and sell new and used products across Electronics, Mobiles, Computers, Appliances, Furniture, Fashion and more.
Auction Marketplace
Auction used items, new products, and business inventory. Set 3, 5, 7-day or custom durations. Highest bidder wins.
Quotation System
Post product or service requirements and receive multiple quotes. AI analyzes market prices and flags suspicious quotes automatically.
Logistics Platform
AUC Logistics, seller-managed, or hybrid delivery. Full order tracking with push notifications, SMS, WhatsApp and email updates.
Spare Parts Network
Verified spare parts suppliers serve certified engineers directly. Customers receive transparent final repair pricing - no hidden costs.
Freelancer Marketplace
Post projects and receive bids from web developers, designers, video editors, SEO experts and content writers.
Every Service. One Platform.
From fixing your AC to building your website, AUC Store connects you with verified professionals for every need.
Home Services
Appliance Repair
Technical Services
Professional Services
How Service Booking Works
A transparent, step-by-step process from booking to warranty activation.
Customer Books Service
Customer selects a service and books with a certified engineer nearby.
Engineer Visits
Engineer arrives. Customer pays the visit charge + diagnosis fee.
Inspection Performed
Engineer thoroughly inspects the device or equipment.
Estimate Generated
Transparent estimate shared: Diagnosis Rs.199 - Labor Rs.500 - Parts Rs.2,000 - Total Rs.2,699
Customer Approves
Customer reviews and approves the estimate before any work begins.
Repair Completed
Engineer completes the repair to full satisfaction.
Warranty Activated
Digital warranty card issued and tracked on AUC platform.
Engineer Bidding System
Post your requirement and nearby certified engineers submit bids. Compare by price, rating, experience, and distance, then choose the best fit.
Built for Trust at Every Step
AUC Store embeds verification, payment protection, and transparency throughout the entire customer and seller journey.
Verified Professionals
Aadhaar, PAN, police verification and AUC certification for all engineers and sellers.
AUC Score
Trust score built from reviews, ratings, response time, and job completion rate.
Analytics Dashboard
Track revenue, leads, sales, orders, and customer locations in real-time.
In-App Communication
Text, images, voice notes, calls, and video calls - all inside the platform.
All Payment Methods
UPI, Credit/Debit Card, Net Banking, Wallet - seamless Indian payment flow.
Escrow Protection
Payment held securely by AUC and released only after job completion for high-value deals.
One Platform vs. Many
Most platforms focus on doing one thing. AUC Store covers everything through a single unified Store ID - no juggling multiple apps.
| Feature | Product Platforms | Service Apps | B2B Portals | Used Goods Apps | Freelance Platforms | AUC Store |
|---|---|---|---|---|---|---|
| Product Marketplace | ||||||
| Used Products | ||||||
| Quotation / RFQ | ||||||
| Home & Appliance Services | ||||||
| Certified Engineers | ||||||
| Freelancer Hub | ||||||
| Business Directory | ||||||
| Auction Platform | ||||||
| Integrated Logistics | ||||||
| AMC / Maintenance Plans | ||||||
| Single Store ID |
Grow Faster with a Pro Plan
Unlock premium features and get ahead of the competition.
Customer Plus
- Lower service fees
- Faster customer support
- Exclusive member offers
- Priority booking slots
Seller Pro
- Featured Store listing
- Better search visibility
- Advanced analytics
- Priority lead notifications
Engineer Pro
- Unlimited service bids
- Priority job ranking
- Gold badge on profile
- Early access to leads
Our App Goes Live Soon
AUC Store is almost here. Fill the form to register your interest, become an early partner, or explore an investment opportunity in India's unified marketplace.
- Be first to get early access
- Priority onboarding for sellers & engineers
- Partnership & investment enquiries welcome
Frequently Asked Questions
Everything you need to know about AUC Store.
AUC Store is India's unified marketplace where you can buy and sell products, book services, hire engineers and freelancers, request quotations, join auctions, and connect with verified businesses - all through a single verified Store ID.